The University of Texas at Austin,
Texas Global Marketing & Communications
As lead designer for Texas Global, I created a wide range of strategic print and digital materials supporting multiple units within the organization, including the Office of the Senior Vice Provost for Global Engagement, Education Abroad, Global Alumni Relations, International Student & Scholar Services, and Special Initiatives.
This work required a strong understanding of UT’s global brand standards and a flexible design approach tailored to diverse audiences — from senior international partners to students exploring study abroad opportunities.
Global Engagement & Strategy – One-Pagers
Designed for use during international delegation visits, these high-level briefing documents aligned with UT Austin’s global messaging and served as a visual extension of leadership’s narrative. Distributed alongside other campaign materials, the one-pagers promoted awareness of Texas Global’s programs and encouraged collaboration with alumni, academic partners, and global stakeholders.
Education Abroad Fair – Promotional Materials
To support UT’s largest annual study abroad event, I created a full suite of on-campus signage and digital graphics, driving student engagement and event attendance.
-
The visual concept centered on a “Picture Yourself Here” theme, using Polaroid-style layouts and imagery submitted by real students abroad.
-
Materials were adapted for use across event signage, social media, and digital screens, offering a cohesive, vibrant campaign that celebrated global experiences.
Social Media Campaigns
Created branded graphic assets for a variety of social media campaigns promoting Texas Global initiatives, including:
-
Program awareness for Education Abroad and global engagement opportunities
-
Cultural heritage recognition and international holidays
-
Campaign support for storytelling, recruitment, and strategic announcements
🎯 Outcome: Strengthened UT’s global identity through consistent, audience-specific design solutions — supporting leadership communications, program visibility, and student engagement across all Texas Global units.
