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The University of Texas at Austin,
Global Engagement

In partnership with Texas Global's writing and digital marketing teams, I led the art direction and design for the biannual printed publication and digital campaign. The Global Engagement Report (GER) showcases the achievements of university faculty, staff, alumni, and students through compelling stories and data, published every two years. Written and designed by the Texas Global Marketing and Communications team, the report reaches a worldwide audience.

More than 700 copies are distributed to prestigious leaders and alumni globally, while 500 copies are shared with international partners and visitors through senior leadership. Additionally, the GER newsletter launch reaches over 90,000 inboxes, further amplifying its impact.

2020-2022 Global Engagement Report  

For Texas Global’s second Global Engagement Report—and my first with the team—I aimed to spark curiosity and excitement around UT’s international relations efforts post-COVID-19. Inspired by topography and navigation, I designed an extended cover that doubles as a table of contents, bookmark, and stylish packaging, reinforcing the theme of exploration. UT’s secondary color palette was used to map different topographic elevations, creating a visually dynamic experience.

The report is also a tactile journey, featuring soft-touch coating and raised spot gloss on key elements, including the logo, title, and a burnt-orange dotted line that wraps around the cover—guiding readers through Texas Global’s impact. This motif continues inside, integrating abstract topographic visuals to lead the narrative.

The concept extended seamlessly into a digital experience, shaping the landing page, launch newsletter, and a year-long social media campaign, ensuring a cohesive, multi-platform storytelling approach.

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2022-2024 Global Engagement Report  

This year’s Texas Global report is our most expansive yet, reflecting the diversity of our international community. To create a design toolkit for future campaigns, we drew inspiration from cultural patterns worldwide, ensuring an inclusive visual language that represents our connections across 130+ countries.

Central to this concept is the mandala—an ancient symbol of unity found in Celtic knotwork, Native American medicine wheels, Mayan calendars, and more. Representing interconnectedness, it serves as the perfect metaphor for global education.

I designed seven mandalas, each inspired by regional textiles, artwork, and architecture. These designs appear throughout the report, visually linking each story to its cultural roots. The concept extends beyond print, shaping a custom website, launch email, and social campaign—creating a cohesive and immersive global narrative across all platforms.

Building on the success of last year’s tactile elements, we continued the use of soft-touch coating with raised spot gloss on the cover, adding depth and texture. A removable belly band further enhances the experience, giving the report a refined, packaged feel.

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