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NXP Semiconductors​

Factory Automation

Art Direction & Design​

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As part of the expansion and vertical alignment of nxp.com, the Industrial business unit was in need of a solution for their Factory Automation Page. The team wanted to portray the different layers of connectivity through out the automation stages that would highlight the different application uses of NXP products. They also wanted a small degree of interactive ability to help showcase the scalable options to further engage users visiting the site with specific needs. 

Use Case Imagery

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Leading the UX team, I designed a series of illustration styles with interactive animations that walk customers through an industrial journey. 

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  • Manufacturing

  • Logistics

  • Operations Management

  • Edge to Cloud

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