Art Direction & Design
For these events I lead the design and execution of all event graphics, print collateral, and digital media by partnering with the Product and Marketing teams to utilize key brand elements and messaging. Combining the design trends of the year with the Brand's dynamic palette, I was able to bridge the style of each business unit by color grading photography and pairing technology overlays with their notorious iconography.
Arm TechCon 2018
Wayfinding & Print Graphics
Arm TechCon 2018 provides 70+ hours of learning opportunities led by subject matter experts and educational sessions spanning seven unique conference tracks that reflect the areas where Arm-based solutions have been created and continue to advance.
Electronica is the world’s leading trade fair and conference for electronics. The exhibitor target group includes companies that offer products and services used in the development, quality control, maintenance and repair of electronic assemblies, devices and machinery.
Internal Tent Graphics
In partnership with an external agency, my role was to lead the design of all event graphics under the creative direction of each business unit and marketing manager, developing a visual story of NXP that connects the customer experience to the future of a smarter world.